My mama raised me up to know the value of modesty. Having that knowledge means that when I call attention to myself, I’m required to feel guilty. (Knowing the value of modesty and being modest are two entirely different things, it turns out.)
I’ve always admired folks who are naturally modest — or at least who seem to come by modesty naturally. Garrison Keillor, possibly the cleverest Minnesotan ever, seems to have that quality. And at the risk of sounding partisan, Colin Powell does too. They both seem like people who would make memorable and pleasant dinner companions. I doubt either of them spends time dropping names of celebrities or babbling excessively about their accomplishments.
But if you write a book and you want to find an audience, you can’t afford to be too modest. You have to call attention to yourself. You have to believe you have done something worth boasting about and then you start boasting, even if it goes against your sense of propriety. So the nice folks at Saint Pete Press and I have coordinated an effort to boast. We have begun to contact numerous people who are prominent and have a public connection with golf. We’ve sent copies of the book to book editors at newspapers, golf writers, golf broadcasters and even celebrities who golf.
In the last week, Church of Golf and old Spencer have gotten some return on their investment in boastfulness. And the truth is, it doesn’t feel half bad. Getting public recognition and appreciation is kinda nice. A fellow could get used to it. Continue reading